Pet Network International expands leadership team

Alexander Atanasov 

Pet Network International, a leading pet retailer in Southeastern Europe, has announced the expansion of its leadership team with the promotion of Alexander Atanasov to the position of Chief Marketing Officer. Atanasov brings a decade of experience in driving effective and creative marketing campaigns for leading international FMCG companies, as well as a three-year tenure within the organisation – in the position of Marketing Manager in Bulgaria – where he showcased strategic customer experience initiatives that resulted in increased sales, customer loyalty and market share.

"At Pet Network International, we are focused on delivering high quality customer service, competitive pricing and value-added shopping experiences for pet families. Alexander brings extensive experience in leading and enabling marketing strategies and driving superior customer satisfaction campaigns that align with our mission," said Timo Tervo, CEO of Pet Network International. "I look forward to the impact he will have by bringing his marketing input and solid experience to our management team and local marketing teams."

Pet Network International operates in Croatia, Romania, Slovenia, Serbia and Bulgaria, reaching over one million customers per month through its physical stores or leading e-commerce platforms.